Media Releases
Published on 30th May 2023

The Qantas Group has released detail on its strategy through to 2030, as the national carrier moves from recovery to renewal and growth.

At its first Investor Strategy Day since the COVID pandemic, members of the Group’s Management Committee outlined long-term plans across key categories of customer experience, sustainability and its people.

The Group also disclosed plans for maintaining FY24 margin targets across its flying businesses and announced new earning targets through to FY30 for Qantas Loyalty and Project Sunrise.

Full details are given in documents lodged with the ASX, with key highlights summarised below.






Qantas Group CEO Alan Joyce said: “This is a structurally different business than it was before COVID, operating in markets that have also changed. We’re very well placed to take advantage of the opportunities that creates and the detail we’ve released today shows our strategy to do it.

“New technology is central to our plan and the next-generation aircraft that have started arriving will transform our network over the next few years. We’ll be able to serve our customers better, reduce our cost base through lower running costs and carve out some new competitive advantages.

“Our revenue projections and track record for ongoing transformation show we can invest heavily in people and technology at the same time as generating strong returns for shareholders. That’s exactly the kind of national carrier we want to be,” added Mr Joyce.

Group CFO and CEO-designate, Vanessa Hudson, said: “We’ve been clear on the significant level of investment in the pipeline and today we’ve given some detail on the returns we expect from it.

“We’re confident in reaching our FY24 margin targets and we’ve set some ambitious but achievable earnings goals beyond that, because we think ambition is key to long-term performance.

“All of the extra activity we have planned has to be underpinned by a focus on sustainability, particularly decarbonisation. We’re determined to be a leader in this space and that’s supported by the new commitments we’ve made today, as well as calling for more action industry-wide in the form of a sustainable aviation fuel mandate.

“Our long-term focus remains delivering for customers, employees and shareholders, and making sure we have a strong business that generates strong returns is the best way to enable that,” added Ms Hudson.

The full Investor Day presentation is available here.

[1] Refers to base fares.

[2] Comprised of joint funding by Qantas and Airbus, as first announced in June 2022.

[3] The UK, Europe and Japan have set or proposed SAF mandates of between 5 and 10 per cent to be reached by the end of the decade and the US has set a 2030 production target of 3 billion gallons per year.

[4] Of this $250m p.a., $150m p.a. has already materialised, growing to another $100m p.a. by FY30.


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