Media Releases
Published on 13th August 2014

Qantas Frequent Flyer today officially launched its new online hub, featuring an Online Mall stocked with premium global brands, as it continues to expand what’s on offer to its diverse member base. reflects the growth of the Qantas Frequent Flyer program in recent years – particularly its range of partners, its number of members and the increasing volume of points earned through activities other than flying.

It also reflects the broader trend towards e-commerce, with a new Online Mall within providing members with the opportunity to earn up to five points for every dollar spent when they shop online. Retailers include David Jones, Neiman Marcus, Apple, Net-A-Porter, Mr Porter, The Iconic, Pottery Barn, Pottery Barn Kids, West Elm, Williams-Sonoma, eBay, Macy’s, Booktopia, Bobbi Brown, Selfridges and Fortnum and Mason.

Members will still use – one of Australia’s most visited websites – for all of their flight bookings and to manage the flying aspects of their Qantas Frequent Flyer account. is designed to help members explore all the ways to earn and use points across the hundreds of partners, as well as providing exclusive access to the Online Mall.

Qantas Loyalty Chief Executive Officer Lesley Grant said she was delighted to launch the new member website and online shopping experience.

“What started as the Qantas Frequent Flyer program has grown significantly in the past few years, to include a lot of new ways to earn points and entirely new programs like Qantas Cash, Qantas Golf, aQuire, and Qantas epiQure. is designed to help members navigate what’s on offer so that they can get the most out of it,” said Ms Grant.

“We have a really straightforward goal of being the best loyalty program in the world and helping members better understand the program as it grows is key to that. That’s what is designed to do.

“Redeeming points for flights is by far the most popular choice for members, but we’re always looking at new ways to expand,” said Ms Grant.

The Iconic Chief Executive Officer Patrick Schmidt said: “We’re delighted to be part of the Online Mall. As Australia’s leading online fashion retailer it makes perfect sense to team up with Australia’s largest loyalty program and allow Qantas Frequent Flyer members to earn Qantas Points when they shop.”
Neiman Marcus Senior Vice-President of eCommerce Lindy Rawlinson said: “With Qantas Frequent Flyer’s broad reach into Australian households, we expect the new Online Mall to be a valuable channel enabling members to earn points while purchasing from”

A promotion encouraging members to explore will be launched in a number of marketing channels next week and be housed on

The introduction of and the launch of Online Mall today are the latest in a number of innovations launched recently by Qantas Loyalty, including Qantas Cash the award winning prepaid travel card; Aquire the new loyalty program for small and medium enterprises; and last week’s announcement of the new Qantas Golf Club, the community for Qantas Frequent Flyers with a passion for golf, planned to launch this coming summer.

The Qantas Frequent Flyer program started in 1987 and recently celebrated its 10 millionth member.

Qantas Points Online Mall – list of retailers and earn proposition:
David Jones: Earn 5 points per $1 spent
Apple: Earn 2 points per $1 spent
eBay: Earn 2 points per $1 spent
Net-A-Porter: Earn 4 points per $1 spent
Macy’s: Earn 4 points per $1 spent
Selfridges: Earn 3 points per $1 spent
Williams-Sonoma: Earn 4 points per $1 spent
Booktopia: Earn 4 points per $1 spent
West-Elm: Earn 4 points per $1 spent
The Iconic: Earn 4 points per $1 spent
Bobbi Brown: Earn 4 points per $1 spent
Fortnum and Mason: Earn 3 points per $1 spent
iTunes: Earn 3 points per $1 spent
Mr Porter: Earn 4 points per $1 spent
Neiman Marcus: Earn 5 points per $1 spent
Pottery Barn: Earn 4 points per $1 spent
Pottery Barn Kids: Earn 4 points per $1 spent

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