Qantas and Tourism Tasmania have commenced a joint marketing campaign to simplify travel to Tasmania and promote the island destination across the country.
The campaign, will focus on drawing visitors from Sydney, Canberra, Melbourne, Brisbane, Adelaide and Perth and highlight the vast array of holiday experiences in the region.
As part of the campaign, Qantas has launched a microsite which contains suggested itineraries for travellers to Tasmania across a variety of categories including food and wine, arts and culture as well as heritage listings and outdoor activities.
Qantas Domestic Chief Executive Officer Lyell Strambi said the airline was delighted to partner with Tourism Tasmania to showcase the island state.
“This campaign is about helping customers maximise their experience in Tasmania and create the perfect itinerary,” Mr Strambi said.
“The campaign is also a great opportunity for Qantas to support the local tourism operators and businesses who work hard to make Tasmania such a great holiday destination.
“As the largest airline to service the state, with over 300 services each week, the Qantas Group is committed to promoting Tasmania to thousands of visitors every year.
“Our work with Tourism Tasmania will ensure these visitors have the resources they need for the ultimate Tasmanian getaway.”
Tourism Tasmania’s Chief Executive Officer John Fitzgerald said he is confident Qantas’ new microsite will inspire more people to book holiday travel to Tasmania.
“At Tourism Tasmania, we know air and accommodation packages generate more bookings when combined with quality destination information – helping people understand the rich diversity of what there is to see and experience here,” Mr Fitzgerald said.
“Drawing on our knowledge of the best market information, itinerary ideas and Tasmanian imagery we have relished the opportunity to work with Qantas to promote our home to wider Australia and inspire prospective visitors.”
Minister for Tourism Scott Bacon said the State Government recognises the importance of cooperative marketing.
“We are very pleased to work closely with Qantas to bring more visitors to Tasmania,” he said.
“Qantas has a strong commitment to Tasmania and the microsite is a great opportunity for us to work together and encourage visitors to the state to get out and about and see regional Tasmania.”
In celebration of the partnership, Qantas will hold a six day sale on flights between Sydney, Canberra, Melbourne, Brisbane, Adelaide and Perth to Hobart and Launceston starting from $79 commencing 16 May 2013 for travel from 24 June to 18 September 2013.