Sydney | Published on 13th February 2015 at 8:31

Qantas has added four department stores, seven fashion retailers and two electronic outfits to its Online Mall, giving Frequent Flyers even more opportunities to boost their points balance
while they shop.

Leading brands coming online during February include Saks Fifth Avenue, Marks & Spencer, Bloomingdales, Bonds, SABA, Samsung and Appliances Online.

The Qantas Online Mall, accessed via, offers Frequent Flyer members the chance to earn Qantas Points while shopping online with 29 well-known retailers.

Qantas Loyalty CEO Lesley Grant said the Qantas Frequent Flyer program has evolved considerably in recent years and in the past 12 months has added over 2000 opportunities to earn points for activities other than flying.

“From buying groceries, using your credit card, dining out and enjoying a glass of wine, to chatting on the phone and shopping online – you really can earn Qantas Points as part of your normal day-to-day activities,” Ms Grant said.

“Frequent Flyer members can earn up to five points for every dollar spent with our new Online Mall partners, which are a mix of much loved Australian and international brands.

“The Online Mall is proving popular partly because many members are earning Qantas Points for purchases they were going to make anyway, plus they’re saving time by not having to go in store.

“We’ve also got a unique offering – thanks to overseas brands including America’s J Crew and Macy’s, and the UK’s Selfridges – because these are brands that don’t have a physical retail presence in Australia.

“The reward that the majority of our Frequent Flyer members are striving for is flights and upgrades to a more premium cabin. This is why they’re accruing points and why every time we bring new partners into the program we’re helping our members get to their destination that much faster.”

The introduction of Bonds sees two iconic Australian brands working together.

Bonds Digital Marketing Manager Ryan Wilson said: “Online continues to be an important channel for us and we’re very confident our presence in the Online Mall will help strengthen our brand.”
Neiman Marcus has been a partner since the launch of the Online Mall last year. The company’s Lindy Rawlinson said: “We have been pleased with the results from our partnership with the Qantas Online Mall – it has certainly increased our reach into Australia.”

Over the past three years Qantas Loyalty has created a variety of businesses and initiatives adjacent to Qantas Frequent Flyer, offering members greater opportunities to earn Qantas Points. These businesses include Qantas Cash, the business rewards program Aquire, Qantas Golf Club and Qantas epiQure (wine club).

The access point to the Online Mall at is also a site designed to help Frequent Flyers understand how they can maximise their points earn and get the most out of their membership.

Qantas Frequent Flyer began in 1987 and today has over 10 million members.

New partners and earn rates:
 Saks Fifth Avenue 5 points per $1 spent
 Marks & Spencer 5 points per $1 spent
 Bonds 5 points per $1 spent
 SABA 4 points per $1 spent
 SportsCraft 4 points per $1 spent
 Bloomingdales 4 points per $1 spent
 Samsung 3 points per $1 spent
 The Outnet 3 points per $1 spent
 Kogan 2 points per $1 spent
 Seed 2 points per $1 spent
 Appliances Online 2 points per $1 spent
 J.Crew 3 points per $1 spent
 Seafolly 3 points per $1 spent

Existing retailers and earn rates:
 David Jones: 5 points per $1 spent
 Apple: 2 points per $1 spent
 eBay: 2 points per $1 spent
 Net-A-Porter: 4 points per $1 spent
 Macy’s: 4 points per $1 spent
 Selfridges: 3 points per $1 spent
 Williams-Sonoma: 4 points per $1 spent
 Booktopia: 4 points per $1 spent
 West-Elm: 4 points per $1 spent
 The Iconic: 4 points per $1 spent
 Bobbi Brown: 4 points per $1 spent
 iTunes: 3 points per $1 spent
 Mr Porter: 4 points per $1 spent
 Neiman Marcus: 5 points per $1 spent
 Pottery Barn: 4 points per $1 spent
 Pottery Barn Kids: 4 points per $1 spent